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★ Production Case Study

eemmubee — Gen Z Fashion E-Commerce with Interactive Arcade Sizing

Created an interactive, high-converting Gen Z boutique store that replaced boring static size charts with an interactive arcade mini-game, boosting checkout conversions by 42%.

Client
eemmubee
Industry
E-Commerce & Interactive Web
Timeline
2.5 Weeks
My Role
Full-Stack Engineer & Interaction Designer

Key Impact & Measurable Metrics

+42.3%
Checkout Conversion Increase
4m 18s
Average Session Duration
-75%
Cart Sizing Inquiries Drop
98 / 100
Lighthouse Mobile Speed

The Engineering Challenge

Standard Shopify templates were causing a 68% cart abandonment rate due to sizing uncertainty and complex checkout friction for Gen Z buyers.

The Architectural Solution

Crafted a bespoke dark-coquette aesthetic Next.js application with a HTML5 Canvas interactive wrist-sizing game and direct 1-click WhatsApp order automation.

Technical Architecture & System Breakdown

Interactive Sizing Game Engine

HTML5 Canvas and React state engine that dynamically calibrates customer wrist sizes based on on-screen physical reference objects.

HTML5 CanvasReactTypeScriptTailwind CSS

Instant Conversational Checkout

Automated WhatsApp payload generator with cart verification, inventory locking, and customer CRM sync.

Next.js Server ActionsPostgreSQLNeon DB

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